“Preaching Chinese gemstone culture, pioneering the jewelry industry, and creating a top brand in the world.”

Explanation:

As a kind of inspiration, the company motto has obvious effect, yet the motto must have solid ground and should not be exaggerated and high-sounding. The motto is instructive only when its goal is specific, target-oriented, and practical.

In aspect of preaching the Chinese gemstone culture, i-Stone has made tremendous effort and achieved remarkable success in the past several years, and the culture itself is worth our preach for its abundant and deep content. Gemstone has tight connection with five thousand years of history of the Chinese civilization. Therefore no matter on products’ R & D or on advertising, lots of topics about the Chinese culture can be referred to and utilized. The jewelry industry, which is omnipresent in our modern life, is prosperous daily, and the development of the industry meets the people’s demand for spiritual satisfaction. However compared to other industries, jewelry industry is far from mature, and has considerable room for exploiting further. I-Stone has built up its own brand features and market, and keeping exploiting the market and pioneering the industry are not only the determination but also the reachable strategic goal of the company.

Even with the Famous Brand of Gems & Jewelry Trade in China granted by Gems & Jewelry Trade Association of China (GAC) in 2001, i-Stone currently has brand awareness only limited to China, and still has a long way to go to catch up with the other famous brands in China in terms of comprehensive competitiveness. Raising such motto is to inspire the colleagues to work harder and to see farther. The brand of i-Stone has not only solid foundation and sufficient space for development, but also other essential prerequisites to become one of the top brands in the world, among which building the vision of the company among colleagues is crucial to achieve the strategic goal.